Nov 16 2016

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Hanley housing zone set to move step closer

580_Image_House_BuildingPlans to develop one of the city’s Housing Zone areas are set to take a major step forward – with high end rental accommodation being earmarked for the site.

The four-acre Bridgewater site – located off Lichfield Street in Hanley – is seen as a major visual gateway into the city centre and could contribute towards addressing the city’s lack of top end privately rented homes.

At a meeting on November 22, cabinet members will discuss whether the site can be transferred to the city council’s new housing company, Fortior Homes. This would mean the company could look into the kind of scheme that can be developed on the land – with a focus on providing premium rental accommodation.

The name Fortior Homes was chosen by young people participating in Local Democracy Week at the Civic Centre on October 14.

Councillor Randy Conteh, cabinet member for housing, communities and safer city, said:

“This is the first of our Housing Zone sites to be considered for transfer to Fortior Homes.

“The nearby Emma Bridgewater Factory is a major asset for the city and by providing premium homes in this location we will be making sure we don’t lose people to other areas who want to live in this kind of accommodation, but are struggling to find somewhere suitable.”

Stoke-on-Trent was given Housing Zone status in 2015, which will see eight brownfield sites developed for residential purposes – providing around 1,200 new homes.

Councillor Jack Brereton, the city council’s cabinet member for regeneration, transport and heritage, said:


“Keepmoat Homes has already exceeded expectations and has sold 50 units on their Wellington Road, Hanley, development. This is the first Housing Zone site brought forward by the council.

“It is anticipated that work will be started on the former Churchill Pottery site in Cobridge early next year now that a planning application has been submitted.”

Carl Brazier, one of the directors of Fortior Homes, added:

“We aim to provide high quality homes within Stoke-on-Trent, and the Lichfield Street site presents an exciting opportunity for the delivery of a new and aspirational rented offer in a key location.

“There has been a significant amount of investment in the city centre and the infrastructure to support businesses. This is a way of continuing that support by providing the homes for those attracted to the city by the new business environment in a spot readily accessible from the centre.”

Other reports on this item:



Lichfield Street – Development Site (Notice of Decisions Ref: 635) pdf icon PDF 259 KB

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Mike Barnes

Permanent link to this article: http://www.potteye.co.uk/hanley-housing-zone-set-move-step-closer/

1 comment

  1. Alan Barrett

    Once again, cart before the horse. There were people living there, but houses were demolished before the CBD was built, decreasing footfall to the main shopping town. How long will it take to get people in? Can businesses survive the delay?

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