May 16 2016

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Watch out, there’s sugar about!

toothbrush-313768_640As part of National Smile Month (May 16 June 16), Stoke-on-Trent City Council’s oral health team will be out in the city to raise awareness of the amounts of sugar in certain soft drinks and to show people how to brush their teeth effectively.

Events will take place as follows:

  • Wednesday, May 18 – 9.30am to 3.30pm at Stoke Library Health Zone.
  • Friday, May 20 – 9.30am to 3.30pm at Tesco, Meir.
  • Tuesday, May 24 – 1.30pm to 3.30pm at Shelton Primary Care Centre.
  • Wednesday, May 25 – 9.30am to 3.30pm at Tesco, Longton.
  • Thursday, June 2 – 9.30am to 3.30pm at Asda, Stafford.
  • Thursday June 9 – 9.30am to 3.30pm at Tesco, Kidsgrove.

National Smile Month is the UK’s largest and longest-running campaign to promote good oral health and this year it celebrates its 40th birthday. Organised by oral health charity, the Oral Health Foundation, the campaign hopes to raise awareness of important health issues, and make a positive difference to the oral health of millions.

The key messages are:

  • Brush your teeth last thing at night and on at least one other occasion every day with a fluoride toothpaste.
  • Cut down on how often you have sugary food and drinks.
  • Visit your dentist regularly, as often as they recommend.
  • Tooth decay causes unnecessary pain and discomfort and is largely a preventable disease. Recent surveys have reported that children consume three times more sugar than recommended – and the biggest source is sugary drinks.

Tooth extractions under general anaesthetic is the main reason for hospital admissions in children aged five to nine.  In the West Midlands region 23.4 per cent of five-year-olds have tooth decay, according to the latest Oral Health Survey published on May 10, 2016, by Public Health England. In Stoke-on-Trent this figure is 29 per cent, which is down from the 2011/12 figure of 33.4 per cent.

Find out more about the campaign at: stoke.gov.uk/healthyteeth.


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Mike Barnes

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